OSWELL

Nacar Design

Founded in 2006 by industrial designers Jaume Jané and Bern Donadeu, Nacar Design began as an industrial design agency. Over time, and always in response to the needs of its clients, it has evolved to work across multiple areas: industrial design, digital design, experience design, technology, and engineering. Today, it has offices in Barcelona, Bilbao, Guadalajara (Mexico), and Porto Alegre (Brazil), and an international team of more than 140 professionals from 20 countries.

Nacar defines itself as a strategic design agency that collaborates with a wide range of sectors, including furniture, healthcare, engineering, mobility, sports, and hospitality. Its clients include HP, Roche, Roca, Melitta, ABB, Vueling, and BH, with whom it maintains long-term relationships based on trust and a constant pursuit of improvement.

For Nacar, user experience is a key focus: deeply understanding people’s needs allows them to turn those insights into competitive advantages in increasingly saturated markets. This approach, combined with the agency’s ability to deliver viable and innovative solutions, has generated real market impact and earned more than 70 international design awards. In 2024, Nacar was recognized as the highest-ranked Spanish agency at the iF Awards, placing among the top 50 in Europe and the top 25 worldwide.